Featured Product Spotlights & Boosts
Accelerate sales by placing your listings directly in front of active, motivated marketplace buyers.
Product Spotlights provide prominent placement across marketplace search results, category headers, and recommendation carousels.
Core Architecture & Principles
- Top-of-Search Placement: Boosted listings appear highlighted at the very top of relevant keyword search results.
- Homepage Carousel Inclusion: Curated inclusion in the ePaisay Homepage 'Trending Deals' and 'Top Picks' showcases.
- Pay-Per-Click Transparency: Flexible promotion budgets operating on transparent cost-per-click (CPC) models.
Operational Process & Execution Flow
Listing Selection
Select products with high inventory and strong customer review ratings to promote.
Budget & Duration
Define a daily advertising spend ceiling and set promotional campaign start and end dates.
Performance Tracking
Monitor campaign impressions, click-through rates (CTR), and return on ad spend (ROAS).
Ad Quality Rule
Promoted listings must maintain a minimum 4.0-star customer rating to preserve high marketplace quality standards.