Merchant Identity Verification Standards
Maintaining a trusted marketplace by ensuring every seller operates under verified legal identity.
Merchant verification establishes consumer trust, reduces fraud, and qualifies stores for high-value buyer transactions.
Core Architecture & Principles
- Identity Validation: Official government passport, national ID card, or state driver's license validation.
- Address Verification: Recent utility statement, bank letter, or municipal tax document issued within 90 days.
- Biometric Anti-Spoofing: AI-powered facial liveness analysis matching live camera captures against ID credentials.
Operational Process & Execution Flow
Initiate Verification
Navigate to Account Settings > Verification and select 'Merchant Verification'.
Document Upload
Submit high-resolution photographs of required identification documents.
Status Tracking
Monitor automated verification progress; approved accounts receive instant notification.
Verification Badge
Approved merchants display the blue 'Verified Merchant' trust shield next to their store name and product listings.